Blooming fantastic!

January 2018

Toowoomba Carnival of Flowers celebrates record 2017 and readies to represent Queensland at National Tourism Awards

Blooming fantastic! That’s the reaction of the record 255,639 people who attended the internationally acclaimed Toowoomba Carnival of Flowers in 2017, and the response organisers are hoping for again this year!

With the dates for 2018 firmly etched in calendars across the country as Friday 21 to Sunday 30 September, organisers are well into finalising program highlights for the 10-day celebration, one which attracts visitors from all over Australia as well as internationally.

Attendance across the 10-day event skyrocketed in 2017 with overall figures up by 29% with 255,639 attendees recorded. “The opening weekend of the event set the scene early, with record breaking crowds on Saturday and Sunday and hundreds of thousands enjoying the brilliant spring sunshine, the Grand Central Floral Parade and the almost 200,000 blooms covering the city’s parks and gardens,” said Toowoomba Regional Council Mayor Paul Antonio.

In addition, the event cemented itself as a truly national icon, again winning the Gold Award for Major Festivals and Events at the 2017 Australian Tourism Awards held in Darwin last February. This was followed with another major gong –the Gold Award for the third year in a row for Major Festivals and Events at the 2017 Queensland Tourism Awards making the Carnival a Hall of Fame recipient for the Major Festivals and Events category.  This win at the Queensland Tourism Awards nominates the event to represent Queensland at the national awards for the second year in a row, to be held at the end of next month in Perth.

Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games, Kate Jones MP said the event continued to bloom and highlight itself as a leading tourism flag-bearer for Queensland.

“The huge tourism appeal of the Toowoomba Carnival of Flowers was evidenced in 2017 with a 10% increase in visitor stays. In addition, the total spending impact of this event in Queensland is up by a staggering 21%, proving that Queensland is the place to be,” she said.  “The type of experience that this event brings to the Queensland Tourism calendar is irreplaceable, it draws people to Toowoomba for a celebration of flowers and  local flavours, delivered joyously; it’s a visit that knows no equal.”

“Importantly, overnight stays to Toowoomba for the Carnival have jumped from two nights to three, meaning people are staying longer and enjoying more of what the region has to offer at Carnival time.”

The event now generates some $24 million in visitor spend for the city, according to Tourism & Events Queensland figures.

The Minister said that this year, with the eyes of the Commonwealth on Queensland for  the upcoming Commonwealth Games and the state being the international flavour for tourism and travel, the Toowoomba Carnival of Flowers is set to break even more records.

 

ABOUT THE TOOWOOMBA CARNIVAL OF FLOWERS

A history: Since its inception in 1949, the Toowoomba Carnival of Flowers has flourished and is now an iconic Queensland event.  The brainchild of Essex Tait and the Toowoomba Chamber of Commerce, Carnival was introduced as a way for the city to use their “Garden City” reputation to promote increased economic activity following the recent hardships of war. On October 21, 1950 the Toowoomba Carnival of Flowers commenced with a street procession that stretched three miles in length. Led by a bullock team and watched by a crowd estimated to be 50,000 strong, the Parade was a resounding success.  The Toowoomba Carnival of Flowers subsequently became firmly cemented as an annual event. The Toowoomba Carnival of Flowers is the current title holder of Gold Award for Major Festival and Event at the annual Australian Tourism Awards.

Event Details:

Toowoomba Carnival of Flowers: September 21 to 30, 2018.

For all information www.tcof.com.au